Comcast SportsNet California released some good news on Tuesday: ratings for Sacramento Kings games shown on the network are up 33 percent over last year, drawing an average rating of 2.37. (That means that 2.37 percent of all television households in the Sacramento market are watching a Kings games when it's on. This even counts the 30-point losses!)
Ratings have grown in key areas, as well: adults 18-49 are up 98 percent and men 18-49 are up 67 percent.
There's one more interesting note: to date, attendance at home games is up 10 percent. Attendance had grown last season over the previous year, so we're seeing some sustained growth in this area. Given that the team remains in the cellar, this shows should pretty incredible commitment on the part of Kings fans ... and some excellent work by the franchise's sales team and the league's SWAT team of business folks. And, of course, we need to bow at the altar of Jim Gray.
It's not all good on the court, and there are significant hurdles remaining in the way of a long-term solution to keep the Kings in Sacramento. But as fans, we're sure as heck doing our part.
1 recs | 80 comments
sounds like a full house
kwlarson - January 24, 2012
Not for long!!!!!
Skinsworth Bentley - January 24, 2012
Would probably be a little higher
if not for all the stupidity with every game being on a different channel. I bet some folks just fed up and stopped bothering because of that.
deadenddude - January 24, 2012
That depends on your provider
I have Surewest, and every game has been on the same channel.
section214 - January 24, 2012
DTV it's always on 699 for standard definition and 699-1 for HD
HeuristicLineup - January 25, 2012
Question: can you sacrifice something at its own alter?
iashwash - January 24, 2012
Ha! Love it!
Dirkula - January 24, 2012
Yeah...
Your pride, dignity, and good will towards
Lebronthe Kings oncourt media.You can even sacrifice a fair maiden…
CowbellKings - January 24, 2012
Question:
Do they take online viewers into consideration when tallying these polls or is it just Comcast? What about Satellite providers?
Dirkula - January 24, 2012
What about illegal streaming video?
Carl - January 24, 2012
I don't think
anything on the internet is counted. I believe satellite is counted.
richie88 - January 24, 2012
Obviously not the only factor, but
can’t completely ignore the Jimmer factor. His fans are legion, and they watch from around the country and at the arena.
Calvin Wells - January 24, 2012
Oh man coming home from my BBALL game last night I turned on 1140 to catch the game
The Gman is awesome, but Bill Walton was brutal!!! They really need to stop using that guy.
elSAVinator - January 24, 2012
Hubie Brown was on the NBA feed and he was ripping the Kings all 4 quarters
but I still prefer him to Walton.
sac_faithful - January 24, 2012
This may get me heavily criticized
But I’ve never understood all the love for the G-Man. He’s a quality broadcaster, sure, does a good job explaining the action and calling the game, but man, he is always so critical of the Kings, even in the good ole days when they were one of the NBA’s best teams. So, so negative all the time. A home broadcaster should still be relatively impartial, but sometimes I feel like he’s the other team’s broadcaster.
darooster - January 25, 2012
Watch some games on NBATV and get a hold of some other teams' broadcasters...
then you will get a sense of how lucky we are to have guys like G-man, Peaches, and Jerry Reynolds.
Wonderchild - January 25, 2012
I'm not dismissing his ability to call a game
All three of them do their jobs well, it’s just how critical he is that frustrates me sometimes.
darooster - January 25, 2012
I hear ya
I think he’s actually gotten worse the last few years. And I love him, don’t get me wrong. But he’s extremely harsh and exasperated at times.
Which we all are, but it’s just strange to hear it from a local broadcaster.
otis29 - January 25, 2012
BAN THIS MAN!
caseycheesecake - January 25, 2012
Kings ratings got JIMMERED!
Smills9133 - January 24, 2012
Jimmer
Do you think the attension the National press has had on Jimmer has made a difference..
bankers hours - January 24, 2012
Perhaps initially
but I would not think that kind of bump could last for more than a few weeks. Honestly, Jimmer is a few pegs down the list of things that Kings fans seek to discuss these days. Right now he is trending towards “he is who we thought he was” territory.
RJinFairOaks - January 24, 2012
sorry, save for the "BYU" crowd in Sacto
I’m sure that has helped a bit.
RJinFairOaks - January 24, 2012
Does anyone know how the 2.37 share
stacks up against other NBA markets? This number sounded awfully small to me, but I’m no media expert and I wear purple-colored glasses.
RJinFairOaks - January 24, 2012
Here’s where you can get an alright idea.
wallywagon11 - January 24, 2012
what's more important for Comcast and Maloof Sports and Entertainment though are the shares
but don’t see that here (it calculates who from what parts of town are watching – basically do rich people who buy frivilous shit watch the games because we want advertisers to think this rich assholes will buy their shit).
wallywagon11 - January 24, 2012
No, it's important as Comcast has said they'll renegotiate
once they’re sure the Kings are staying in Sac. Better ratings mean more money – and hopefully, more players.
lietothegirls - January 25, 2012
obviously yes better ratings mean more money
it’s just that they look at more than how many households when they judge ratings is all because people who buy up advertising spots look at more than how many households when they themselves decide to spend money on ads.
wallywagon11 - January 25, 2012
Doesn't higher ratings automatically = more households?
lietothegirls - January 25, 2012
wallywagon11 - January 25, 2012
Generally, advertisers like viewers in the 18-49 age demographic.
They believe that people in this age group (some even look form18-35) are the big consumers and pay a premium for telecasts with many viewers in this demographic. Someone correct me if I’m wrong, but a 2.37 means that 2.37% of Sacramento households within the 18-49 demographic, not just 2.37% of all households.
The Crown Royal Gentleman - January 25, 2012
Taco Bell
Should be an automatic sponsor for the King’s. We’re providing more free for potential customers than any other marketing strategy they’ve had (I’m looking at YOU talking chihuahua).
haglnuts - January 25, 2012
…more free TACOS….
haglnuts - January 25, 2012
I am guilty
Of contributing to that 130% increase for the Clippers. That team is so much fun to watch now
Dirkula - January 25, 2012
Wrong place for this comment
but I was reading this when I opened the mail and found a 50 dollar refund from the Maloofs for my season ticket interest. Oddly, this bothered me, because I had checked the box to apply the interest to next seasons tickets. The cynical me becomes suspicious easily. Talk me down, but I am trying hard to think that this is just another thing they are inept at.
ElRonToro - January 24, 2012
i got the same thing
the 50$ is 6% interest. Mine was for 28$ (im in the second level). The refunded price for the 10 games missed either goes towards the plays this season (yeah fucking right) or as your down payment for next season,
sacman - January 24, 2012
towards the playoffs this season I meant,
sacman - January 24, 2012
Ah
probably should have read the letter more closely…thanks for the talk down.
ElRonToro - January 24, 2012
I love the kings and have been a season ticket holder for 7 seasons
but this is the worst team i have seen in my 7 seasons as a sth. And not by quality of team or players but the brand of basketball i mean. The are downright unwatchable. they win every 4 or 5 games or so, and they are not even competative the rest. They get tbagged most of the time. I dont know how many more 88 point offensive explosions I can take. Its hard watching them get drubbed every night. The bad thing is I dont see any light at the end of the tunnel. Our hopes are hanging on Cousins who’s a god damn mental case, we go through coaches like crazy, and our gm sucks shit. Oh well I’ll keep watching and renew my seats next year.
sacman - January 24, 2012
adjusting for home and away rates and the 66 game schedule
they are on pace to win 30 games in an 82 game equivalent. So they are not the worse, even in your 7 years.
I think they just seem worse than they are because they get blown out evry time they lose, and the talent seems better than it performs.
ElRonToro - January 24, 2012
The lockout's effect
on the quality of play also has to be taken into consideration.
richie88 - January 24, 2012
Agreed
The whole league has been pretty ugly so far
ElRonToro - January 24, 2012
Very ugly.
richie88 - January 24, 2012
Kind of...but the teams beating the Kings by 30 had a lockout too
gregory l - January 25, 2012
and conversely, teams beating us by 30 aren't getting used to 3 new starters.
and 4 more rotational players.
Wonderchild - January 25, 2012
wow. I knew the rating were bad, but that's bad.
wallywagon11 - January 24, 2012
although after looking at the list I linked above
could be much much worse (I just thought NBA games were watched more locally)
wallywagon11 - January 24, 2012
Thanks for this link.
So, Sacramento’s 2.37 appears to be roughly average on a % of households basis across the NBA. With a total number of households in the Sac TV market at 1.35 million, that puts us at ~32,000 households glued to
the agonyKings basketball on a given evening.That number is surprisingly low to me, but is also nowhere near the bottom 5 in the league. Charlotte is at 12,000 households per game? YIKES. Also, if there was any doubt about which media market rules the NBA, time to put it to rest.
RJinFairOaks - January 24, 2012
According to Comcast's press release
it’s 32,967 … so yeah, well done on the estimate.
wallywagon11 - January 24, 2012
some people will buy anything (I know I know, I am a thoroughbred cynic)
betweentheeyes - January 24, 2012
It just so happens, I have some pet rocks for sale. Accepting offers.
Slam_Dunk - January 25, 2012
Promising.
I´m wondering: So Memphis has this young, exciting team. They made a deep playoff run last year. They had (at the time) a five game winstreak going. It´s Saturday night. The arena is empty, and the Kings are supposedly not feasible? Screw this! Let´s get this ESC built, chase the Maloofs out of town and Burkle this thing around. Sacramento deserves to be in the NBA.
Go Kings!
rubenho - January 25, 2012
Memphis is a college sports town
If I’m not mistaken, I think the Grizzlies are a threat to move (again) as well
prowseinthehouse - January 25, 2012
Memphis isn't that bad
But head scratching when you consider how good and entertaining they are. Same with the Hawks.
Have you watched/seen the arena at a Bucks or Pistons home game. Now that is empty.
thewaterispoison - January 25, 2012
I can't believe how much Conley and Gasol have rounded out their game
wallywagon11 - January 25, 2012
I remember pookey beating the drums for Conley a few seasons ago
When it looked like he was an afterthought in Memphis. Speaks to why you’d want to give these highly drafted young players a bit of time, even if they struggle for a patch.
otis29 - January 25, 2012
He called that one, I sure didn't see it.
Of course we’ve all been right and wrong about a guy here and there.
lietothegirls - January 25, 2012
I dont know if Conley would be the same now under Westphal though
Widowwolf - January 25, 2012
I can't believe how badly Gasol spanked the Kings this weekend
He looked superhuman out there, it was crazy.
darooster - January 25, 2012
Did you see any of last night's game on NBA TV?
Gasol tried to do an Air Jordan over Gerald Wallace on the fast break and almost killed both of them.
otis29 - January 25, 2012
Things Gasol should never do:
Shave; attempt to dunk over anyone
darooster - January 25, 2012
I was watching The Pres myself
lietothegirls - January 25, 2012
He's very comfortable doing what he does
That team has an identity, trust and some success after three years together.
lietothegirls - January 25, 2012
March...
Is a week away.
Cold12 - January 25, 2012
Pretty certain
You’re a month off on your calendar….
Dirkula - January 25, 2012
thank god
Its been a crazy year for me, sorry. either way, its really close.
Cold12 - January 25, 2012
Do you know what year this is?
Slam_Dunk - January 25, 2012
Just think how high the ratings would be if the team was any good.
Slam_Dunk - January 25, 2012
It's Jimmer fans.
There’s no other reason more people would be watching the Kings this year. They’re terrible. The star players don’t look like they enjoy playing the game together. It’s ugly and sad. Smart is starting to get things to a high school level of execution out there and at least guys are helping each other up off the floor now, but there’s nothing special happening this year to draw more viewers other than Jimmer cutting his teeth.
dethtruk - January 25, 2012
Not entirely
Ed and the rest of the bunch who are driving the Here We Stay movement deserve some thanks as well.
A lot of people were ready to write this team off because of ownership schmucks, but it is a good reminder that this is a Sacramento team and fans can in fact have their say.
CowbellKings - January 25, 2012
The road blowouts create alot of bias here
They’ve actually been rather solid at home, and picked up a nice win vs. Spurs. I’d estimate that this is the best team in 4 years, actually. Folks could argue it no doubt, but if you’d only gone to home games and hadn’t followed the road performance you’d think that this team was a borderline playoff squad.
RJinFairOaks - January 25, 2012
They're about 4% in shooting away from being much closer to a .500 team
Now, where do we get that 4%?
(sigh)
lietothegirls - January 25, 2012
Tijuana
otis29 - January 25, 2012
Jimmer brought me here...
I have to admit, when I started frequenting this site it was because i wanted to participate in conversation about Jimmer. I am a Jazz fan from Utah (go figure), but I must say that because of this forum I am really starting to love the kings for better or worse. I have watched every game and feel somewhat of the pain expressed on this forum. Although, I must admit I love the humorous comments on here whether it’s celebrating a win or it’s griping a tough blow-out loss. Thanks for the entertainment here, and please accept me as an adopted new King’s fan. Cheers!
haglnuts - January 25, 2012
The city of Sacramento deserves a Nobel Peace Prize for watching this team in significant numbers.
nbrans - January 25, 2012
It's not that bad, really
section214 - January 25, 2012
That looks like my Lasik procedure a few weeks ago
otis29 - January 25, 2012
I hope that you went to see Dr. Newman
‘Cause, you know, he’s done over 40,000 procedures and all.
section214 - January 25, 2012
I did actually
I think he did 10,000 alone on the day I was in there.
otis29 - January 25, 2012
Did you count as one or two procedures?
Just checking to see if he is stat padding.
section214 - January 25, 2012
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